We were approached by Dan, the founder of Saint Talisman, a distinguished men's clothing line, to craft a sophisticated brand identity that seamlessly blended tradition with contemporary aesthetics. Our goal was to develop a logo and branding strategy that resonated with the fashion-forward football casual subculture, drawing inspiration from WWII militaria to communicate both heritage and modernity.
We were approached by Dan, the founder of Saint Talisman, a distinguished men's clothing line, to craft a sophisticated brand identity that seamlessly blended tradition with contemporary aesthetics. Our goal was to develop a logo and branding strategy that resonated with the fashion-forward football casual subculture, drawing inspiration from WWII militaria to communicate both heritage and modernity.
Project Info
Deliverables
Deliverables
Deliverables
Logo Development Illustration E-Commerce Email Marketing
Logo Development Illustration E-Commerce Email Marketing
Logo Development Illustration E-Commerce Email Marketing
Client
Client
Client
Saint Talisman
Saint Talisman
Saint Talisman
Sector
Sector
Sector
Clothing
Clothing
Clothing
Date
Date
Date
June 2023 - Present
June 2023 - Present
June 2023 - Present
Historic Meets Modern in Bold Designs
Historic Meets Modern in Bold Designs
Historic Meets Modern in Bold Designs
As part of the visual identity we designed a series of t-shirt graphics featuring the brand's iconic mascot, the Gasman. This emblematic figure, portrayed in casual attire with a World War II gas mask, captures the brand's unique fusion of historical military influences and modern casual fashion. Our illustrations positioned Saint Talisman as a distinctive presence in a competitive market while preserving its connection to its historical and cultural roots.
As part of the visual identity we designed a series of t-shirt graphics featuring the brand's iconic mascot, the Gasman. This emblematic figure, portrayed in casual attire with a World War II gas mask, captures the brand's unique fusion of historical military influences and modern casual fashion. Our illustrations positioned Saint Talisman as a distinctive presence in a competitive market while preserving its connection to its historical and cultural roots.
Photography by Adam Hindmarch
Photography by Adam Hindmarch
Ecommerce for a Casual Subculture Brand
Ecommerce for a Casual Subculture Brand
Ecommerce for a Casual Subculture Brand
Furthermore, we developed a fully responsive e-commerce store, complete with engaging calls to action and visually striking banners designed to convert visitors into customers. To complement the online store, we implemented an email marketing strategy that included promotional campaigns and automated communications, effectively enhancing customer engagement and driving sales growth.
Furthermore, we developed a fully responsive e-commerce store, complete with engaging calls to action and visually striking banners designed to convert visitors into customers. To complement the online store, we implemented an email marketing strategy that included promotional campaigns and automated communications, effectively enhancing customer engagement and driving sales growth.
Client Praise
Mind Pattern Studio took our scattered ideas and turned them into a brand that feels 100% us. They handled every piece—garments, website, marketing and made the whole process smooth and collaborative. They’ve been more than just a creative team, they’ve felt like an extension of our brand.
Mind Pattern Studio took our scattered ideas and turned them into a brand that feels 100% us. They handled every piece—garments, website, marketing and made the whole process smooth and collaborative. They’ve been more than just a creative team, they’ve felt like an extension of our brand.
Dan Zerillo
Dan Zerillo
Like What You See?
Let's work on something great
Like What You See?
Let's work on something great
Like What You See?
Let's work on something great
We were approached by Dan, the founder of Saint Talisman, a distinguished men's clothing line, to craft a sophisticated brand identity that seamlessly blended tradition with contemporary aesthetics. Our goal was to develop a logo and branding strategy that resonated with the fashion-forward football casual subculture, drawing inspiration from WWII militaria to communicate both heritage and modernity.
We were approached by Dan, the founder of Saint Talisman, a distinguished men's clothing line, to craft a sophisticated brand identity that seamlessly blended tradition with contemporary aesthetics. Our goal was to develop a logo and branding strategy that resonated with the fashion-forward football casual subculture, drawing inspiration from WWII militaria to communicate both heritage and modernity.
Project Info
Deliverables
Deliverables
Deliverables
Logo Development Illustration E-Commerce Email Marketing
Logo Development Illustration E-Commerce Email Marketing
Logo Development Illustration E-Commerce Email Marketing
Client
Client
Client
Saint Talisman
Saint Talisman
Saint Talisman
Sector
Sector
Sector
Clothing
Clothing
Clothing
Date
Date
Date
June 2023 - Present
June 2023 - Present
June 2023 - Present
Historic Meets Modern in Bold Designs
Historic Meets Modern in Bold Designs
Historic Meets Modern in Bold Designs
As part of the visual identity we designed a series of t-shirt graphics featuring the brand's iconic mascot, the Gasman. This emblematic figure, portrayed in casual attire with a World War II gas mask, captures the brand's unique fusion of historical military influences and modern casual fashion. Our illustrations positioned Saint Talisman as a distinctive presence in a competitive market while preserving its connection to its historical and cultural roots.
As part of the visual identity we designed a series of t-shirt graphics featuring the brand's iconic mascot, the Gasman. This emblematic figure, portrayed in casual attire with a World War II gas mask, captures the brand's unique fusion of historical military influences and modern casual fashion. Our illustrations positioned Saint Talisman as a distinctive presence in a competitive market while preserving its connection to its historical and cultural roots.
Photography by Adam Hindmarch
Photography by Adam Hindmarch
Ecommerce for a Casual Subculture Brand
Ecommerce for a Casual Subculture Brand
Ecommerce for a Casual Subculture Brand
Furthermore, we developed a fully responsive e-commerce store, complete with engaging calls to action and visually striking banners designed to convert visitors into customers. To complement the online store, we implemented an email marketing strategy that included promotional campaigns and automated communications, effectively enhancing customer engagement and driving sales growth.
Furthermore, we developed a fully responsive e-commerce store, complete with engaging calls to action and visually striking banners designed to convert visitors into customers. To complement the online store, we implemented an email marketing strategy that included promotional campaigns and automated communications, effectively enhancing customer engagement and driving sales growth.
Client Praise
Mind Pattern Studio took our scattered ideas and turned them into a brand that feels 100% us. They handled every piece—garments, website, marketing and made the whole process smooth and collaborative. They’ve been more than just a creative team, they’ve felt like an extension of our brand.
Mind Pattern Studio took our scattered ideas and turned them into a brand that feels 100% us. They handled every piece—garments, website, marketing and made the whole process smooth and collaborative. They’ve been more than just a creative team, they’ve felt like an extension of our brand.
Dan Zerillo
Dan Zerillo
Like What You See?
Let's work on something great
Like What You See?
Let's work on something great
Like What You See?
Let's work on something great